Kedem vs Unio · Bay Area shelf head-to-head
Kedem and Unio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kedem carries more Brand PowerKedem is in more Bay Area grocersKedem fields the deeper lineupUnio sits further up the premium end
Kedem
Unio
45
brand power
19
19
products
2
7
categories
2
9
grocers
3
32.7¢
price per fl oz
69.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kedem▭ Unio
Distribution · 30% of score38·13
K
U
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score79·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unio
no top category Kedem doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kedem · Unio