Kerrygold vs Isigny Ste Mère · Bay Area shelf head-to-head
Kerrygold and Isigny Ste Mère, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupIsigny Ste Mère sits further up the premium end
Kerrygold
Isigny Ste Mère
63
brand power
47
39
products
15
5
categories
4
9
subcategories
6
20
grocers
11
$1.27
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Isigny Ste Mère
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese17 vs 1 SKUs
only Kerrygold
only Isigny Ste Mère
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kerrygold · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Isigny Ste Mère
