Kerrygold vs Land O Lakes · Bay Area shelf head-to-head
Kerrygold and Land O Lakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Kerrygold
Land O Lakes
63
brand power
39
39
products
17
5
categories
5
9
subcategories
6
20
grocers
9
$1.27
price per oz
62.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Land O Lakes
Distribution · 30% of score83·38
L
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads3 vs 9 SKUs
<1% of shelf
only Kerrygold
only Land O Lakes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kerrygold · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Land O Lakes
