Kerrygold vs Plugra · Bay Area shelf head-to-head
Kerrygold and Plugra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Kerrygold
Plugra
63
brand power
21
39
products
3
5
categories
1
9
subcategories
2
20
grocers
8
$1.27
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Plugra
Distribution · 30% of score83·33
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kerrygold
only Plugra
no top category Kerrygold doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kerrygold · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Plugra
