Keys vs Weleda · Bay Area shelf head-to-head
Keys and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineup
Keys
Weleda
25
brand power
49
6
products
45
4
categories
8
5
subcategories
13
1
grocers
3
$17.16
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Keys▭ Weleda
Distribution · 30% of score4·13
K
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Keys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Keys · 0
no exclusive doors — everywhere Keys is, Weleda is too.
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Keys · Weleda
