Kikkoman vs Passage To Asia · Bay Area shelf head-to-head
Kikkoman and Passage To Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Kikkoman
Passage To Asia
64
brand power
7
66
products
2
9
categories
1
16
subcategories
1
18
grocers
2
$5.94
avg price
$5.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Passage To Asia
Distribution · 30% of score75·8
P
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passage To Asia
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Passage To Asia