Kikkoman vs Youki Trading Co., Ltd · Bay Area shelf head-to-head
Kikkoman and Youki Trading Co., Ltd, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Kikkoman
Youki Trading Co., Ltd
64
brand power
13
66
products
3
9
categories
2
16
subcategories
2
18
grocers
1
$5.94
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Youki Trading Co., Ltd
Distribution · 30% of score75·4
Y
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Youki Trading Co., Ltd
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Youki Trading Co., Ltd