Kind vs Tosi · Bay Area shelf head-to-head
Kind and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupTosi sits further up the premium end
Kind
Tosi
65
brand power
37
91
products
14
5
categories
4
5
subcategories
7
17
grocers
8
$1.53
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Tosi
Distribution · 30% of score71·33
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Tosi
