Kind vs Zbar · Bay Area shelf head-to-head
Kind and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Kind
Zbar
65
brand power
39
91
products
16
5
categories
3
17
grocers
10
$1.53
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kind▭ Zbar
Distribution · 30% of score71·42
Z
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola Bars7 vs 3 SKUs
6% of shelf
only Zbar
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kind · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kind · Zbar
