Kinder's vs Bachan's · Bay Area shelf head-to-head
Kinder's and Bachan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerBachan's is in more Bay Area grocersKinder's fields the deeper lineupBachan's sits further up the premium end
Kinder's
Bachan's
60
brand power
51
96
products
16
6
categories
2
15
subcategories
3
14
grocers
21
95.8¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Bachan's
Distribution · 30% of score58·88
carried in 14 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces12 vs 2 SKUs
only Kinder's
only Bachan's
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Bachan's
