Kinder's vs Lillie's Q · Bay Area shelf head-to-head
Kinder's and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Kinder's
Lillie's Q
60
brand power
25
96
products
10
6
categories
3
15
subcategories
3
14
grocers
11
95.8¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Lillie's Q
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments31 vs 8 SKUs
2% of shelf
only Kinder's
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Lillie's Q
