King's Hawaiian vs Ball Park · Bay Area shelf head-to-head
King's Hawaiian and Ball Park, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King's Hawaiian is in more Bay Area grocersBall Park fields the deeper lineup
King's Hawaiian
Ball Park
36
brand power
38
12
products
17
4
categories
4
12
grocers
8
53.8¢
price per item
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King's Hawaiian▭ Ball Park
Distribution · 30% of score50·33
K
B
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ball Park
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King's Hawaiian · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King's Hawaiian · Ball Park