Koops' vs Beaver · Bay Area shelf head-to-head
Koops' and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineupBeaver sits further up the premium end
Koops'
Beaver
23
brand power
39
5
products
16
2
categories
3
5
subcategories
8
7
grocers
12
49.9¢
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koops'▭ Beaver
Distribution · 30% of score29·50
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koops'
no top category Beaver doesn’t also play in.
only Beaver
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koops' · 2
only Beaver · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koops' · Beaver
