Kriks vs Real · Bay Area shelf head-to-head
Kriks and Real, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Real carries more Brand PowerReal is in more Bay Area grocersReal fields the deeper lineupKriks sits further up the premium end
Kriks
Real
10
brand power
33
3
products
7
1
categories
5
1
grocers
7
$3.04
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kriks▭ Real
Distribution · 30% of score4·29
K
R
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kriks
no top category Real doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kriks · 0
no exclusive doors — everywhere Kriks is, Real is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kriks · Real