Krusteaz vs Martha White · Bay Area shelf head-to-head
Krusteaz and Martha White, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Krusteaz
Martha White
46
brand power
12
22
products
3
6
categories
1
11
grocers
1
$5.78
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krusteaz▭ Martha White
Distribution · 30% of score46·4
M
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Martha White
no top category Krusteaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krusteaz · Martha White