La Bonne Vie vs Boar's Head · Bay Area shelf head-to-head
La Bonne Vie and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupLa Bonne Vie sits further up the premium end
La Bonne Vie
Boar's Head
14
brand power
58
3
products
173
1
categories
20
3
subcategories
49
3
grocers
10
$10.06
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Bonne Vie▭ Boar's Head
Distribution · 30% of score13·42
L
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Bonne Vie
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Bonne Vie · Boar's Head