La Brujula vs Jose Gourmet · Bay Area shelf head-to-head
La Brujula and Jose Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jose Gourmet carries more Brand PowerJose Gourmet is in more Bay Area grocersJose Gourmet fields the deeper lineup
La Brujula
Jose Gourmet
16
brand power
40
4
products
48
2
categories
5
3
subcategories
9
2
grocers
5
$21.43
avg price
$13.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brujula▭ Jose Gourmet
Distribution · 30% of score8·21
L
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brujula
only Jose Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brujula · 1
only Jose Gourmet · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brujula · Jose Gourmet