La Tortilla Factory vs Mi Rancho · Bay Area shelf head-to-head
La Tortilla Factory and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory is in more Bay Area grocersLa Tortilla Factory sits further up the premium end
La Tortilla Factory
Mi Rancho
53
brand power
51
24
products
22
3
categories
3
7
subcategories
5
18
grocers
17
78.5¢
price per item
64.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Mi Rancho
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Mi Rancho
