La Tortilla Factory vs Mi Rancho Tortillas · Bay Area shelf head-to-head
La Tortilla Factory and Mi Rancho Tortillas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineupLa Tortilla Factory sits further up the premium end
La Tortilla Factory
Mi Rancho Tortillas
53
brand power
15
24
products
2
3
categories
1
7
subcategories
2
18
grocers
4
67.5¢
price per oz
11.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Mi Rancho Tortillas
Distribution · 30% of score75·17
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mi Rancho Tortillas
no top category La Tortilla Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Mi Rancho Tortillas
