La Tourangelle vs Mazola · Bay Area shelf head-to-head
La Tourangelle and Mazola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineupLa Tourangelle sits further up the premium end
La Tourangelle
Mazola
51
brand power
26
28
products
7
3
categories
2
11
subcategories
4
18
grocers
8
$1.22
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Mazola
Distribution · 30% of score75·33
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils & Vinegars1 vs 1 SKUs
only La Tourangelle
only Mazola
no top category La Tourangelle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tourangelle · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Mazola