La Tourangelle vs Now Natural Foods · Bay Area shelf head-to-head
La Tourangelle and Now Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
La Tourangelle
Now Natural Foods
51
brand power
15
28
products
3
3
categories
2
11
subcategories
3
18
grocers
3
$17.02
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Now Natural Foods
Distribution · 30% of score75·13
N
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tourangelle
only Now Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Now Natural Foods