La Tourangelle vs South Chicago Packing · Bay Area shelf head-to-head
La Tourangelle and South Chicago Packing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineupSouth Chicago Packing sits further up the premium end
La Tourangelle
South Chicago Packing
51
brand power
11
28
products
2
3
categories
1
11
subcategories
2
18
grocers
3
$1.22
price per fl oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ South Chicago Packing
Distribution · 30% of score75·13
S
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tourangelle
only South Chicago Packing
no top category La Tourangelle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · South Chicago Packing