La Vieille Ferme vs Bonny Doon Vineyards · Bay Area shelf head-to-head
La Vieille Ferme and Bonny Doon Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonny Doon Vineyards carries more Brand PowerBonny Doon Vineyards fields the deeper lineupBonny Doon Vineyards sits further up the premium end
La Vieille Ferme
Bonny Doon Vineyards
26
brand power
32
6
products
13
3
categories
4
3
subcategories
9
4
grocers
4
39.4¢
price per fl oz
57.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Vieille Ferme▭ Bonny Doon Vineyards
Distribution · 30% of score17·17
L
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Vieille Ferme
only Bonny Doon Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Vieille Ferme · 2
only Bonny Doon Vineyards · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Vieille Ferme · Bonny Doon Vineyards