Lacroix vs Liquid Death · Bay Area shelf head-to-head
Lacroix and Liquid Death, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupLiquid Death sits further up the premium end
Lacroix
Liquid Death
63
brand power
55
78
products
33
1
categories
6
18
grocers
14
7.5¢
price per fl oz
14.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ Liquid Death
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Liquid Death doesn’t also play in.
only Liquid Death
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lacroix · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · Liquid Death
