Lacroix vs San Pellegrino · Bay Area shelf head-to-head
Lacroix and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino is in more Bay Area grocersLacroix fields the deeper lineupSan Pellegrino sits further up the premium end
Lacroix
San Pellegrino
63
brand power
64
78
products
54
1
categories
5
18
grocers
20
7.5¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lacroix▭ San Pellegrino
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lacroix · San Pellegrino
