Lactaid vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
Lactaid and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lactaid carries more Brand PowerLactaid is in more Bay Area grocersRosa Brothers Milk Co. sits further up the premium end
Lactaid
Rosa Brothers Milk Co.
57
brand power
43
27
products
26
5
categories
5
5
subcategories
10
14
grocers
6
12.5¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lactaid▭ Rosa Brothers Milk Co.
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream1 vs 5 SKUs
only Lactaid
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lactaid · Rosa Brothers Milk Co.
