Lakanto vs Equal · Bay Area shelf head-to-head
Lakanto and Equal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineupLakanto sits further up the premium end
Lakanto
Equal
49
brand power
14
17
products
3
7
categories
1
14
grocers
6
$12.52
avg price
$5.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Equal
Distribution · 30% of score58·25
E
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equal
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Equal