Lakanto vs Now Betterstevia · Bay Area shelf head-to-head
Lakanto and Now Betterstevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineupNow Betterstevia sits further up the premium end
Lakanto
Now Betterstevia
49
brand power
16
17
products
4
7
categories
1
14
grocers
2
$4.18
price per fl oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Now Betterstevia
Distribution · 30% of score58·8
N
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Betterstevia
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Now Betterstevia
