Lakanto vs Stevia In The Raw · Bay Area shelf head-to-head
Lakanto and Stevia In The Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineupLakanto sits further up the premium end
Lakanto
Stevia In The Raw
49
brand power
12
17
products
2
7
categories
1
14
grocers
5
$12.52
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Stevia In The Raw
Distribution · 30% of score58·21
S
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stevia In The Raw
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Stevia In The Raw