Lakanto vs Truvia · Bay Area shelf head-to-head
Lakanto and Truvia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineup
Lakanto
Truvia
49
brand power
13
17
products
6
7
categories
1
14
grocers
4
$12.52
avg price
$9.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Truvia
Distribution · 30% of score58·17
T
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truvia
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Truvia