Lakanto vs Wholesome Yum · Bay Area shelf head-to-head
Lakanto and Wholesome Yum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocersLakanto fields the deeper lineup
Lakanto
Wholesome Yum
49
brand power
20
17
products
4
7
categories
3
7
subcategories
4
14
grocers
3
$1.21
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakanto▭ Wholesome Yum
Distribution · 30% of score58·13
W
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakanto
only Wholesome Yum
no top category Lakanto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakanto · Wholesome Yum
