Lakewood Organic vs R.w. Knudsen Family · Bay Area shelf head-to-head
Lakewood Organic and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family is in more Bay Area grocersLakewood Organic fields the deeper lineup
Lakewood Organic
R.w. Knudsen Family
55
brand power
59
51
products
46
3
categories
3
17
subcategories
15
19
grocers
20
41.0¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ R.w. Knudsen Family
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
only R.w. Knudsen Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · R.w. Knudsen Family
