Lakewood Organic vs Uncle Matt's Organic · Bay Area shelf head-to-head
Lakewood Organic and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Lakewood Organic
Uncle Matt's Organic
55
brand power
44
51
products
21
3
categories
2
17
subcategories
7
19
grocers
16
41.0¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Uncle Matt's Organic
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
only Uncle Matt's Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Uncle Matt's Organic
