Land O Lakes vs Clover Farms · Bay Area shelf head-to-head
Land O Lakes and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocers
Land O Lakes
Clover Farms
39
brand power
67
17
products
17
5
categories
7
6
subcategories
9
9
grocers
17
62.6¢
price per oz
69.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Land O Lakes▭ Clover Farms
Distribution · 30% of score38·71
L
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 7 SKUs
L
1% of shelf
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Land O Lakes · Clover Farms
