Land O Lakes vs Kerrygold · Bay Area shelf head-to-head
Land O Lakes and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Land O Lakes
Kerrygold
39
brand power
63
17
products
39
5
categories
5
6
subcategories
9
9
grocers
20
62.6¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Land O Lakes▭ Kerrygold
Distribution · 30% of score38·83
L
carried in 9 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads9 vs 3 SKUs
L
1% of shelf
only Land O Lakes
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Land O Lakes · 1
only Kerrygold · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Land O Lakes · Kerrygold
