Lawry's® vs Tajín · Bay Area shelf head-to-head
Lawry's® and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tajín is in more Bay Area grocersLawry's® fields the deeper lineupLawry's® sits further up the premium end
Lawry's®
Tajín
44
brand power
41
24
products
9
7
categories
3
12
subcategories
3
10
grocers
14
$1.94
price per oz
84.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Tajín
Distribution · 30% of score42·58
L
T
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score86·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tajín
no top category Lawry's® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 2
only Tajín · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Tajín