Le Gall vs Nancy's · Bay Area shelf head-to-head
Le Gall and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineupLe Gall sits further up the premium end
Le Gall
Nancy's
20
brand power
64
6
products
31
2
categories
7
3
subcategories
9
2
grocers
20
$1.08
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Le Gall▭ Nancy's
Distribution · 30% of score8·83
L
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese4 vs 2 SKUs
L
<1% of shelf
only Le Gall
no top category Nancy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Le Gall · 0
no exclusive doors — everywhere Le Gall is, Nancy's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Le Gall · Nancy's