Lean Cuisine vs Tattooed Chef · Bay Area shelf head-to-head
Lean Cuisine and Tattooed Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineupTattooed Chef sits further up the premium end
Lean Cuisine
Tattooed Chef
45
brand power
39
39
products
14
4
categories
4
7
subcategories
7
8
grocers
6
62.7¢
price per oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lean Cuisine▭ Tattooed Chef
Distribution · 30% of score33·25
T
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals20 vs 8 SKUs
1% of shelf
only Lean Cuisine
only Tattooed Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lean Cuisine · 5
only Tattooed Chef · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lean Cuisine · Tattooed Chef
