Lebeau Nob Hill vs Rancho Gordo · Bay Area shelf head-to-head
Lebeau Nob Hill and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineupRancho Gordo sits further up the premium end
Lebeau Nob Hill
Rancho Gordo
17
brand power
69
3
products
58
3
categories
10
3
subcategories
23
1
grocers
13
46.8¢
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lebeau Nob Hill▭ Rancho Gordo
Distribution · 30% of score4·54
L
exclusive to LeBeau Nob Hill·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lebeau Nob Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lebeau Nob Hill · 0
no exclusive doors — everywhere Lebeau Nob Hill is, Rancho Gordo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lebeau Nob Hill · Rancho Gordo