Legal Sea Foods vs Heinz · Bay Area shelf head-to-head
Legal Sea Foods and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Legal Sea Foods
Heinz
0
brand power
58
6
products
42
3
categories
5
6
subcategories
13
2
grocers
16
$9.69
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Legal Sea Foods▭ Heinz
Distribution · 30% of score8·67
L
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Legal Sea Foods
no top category Heinz doesn’t also play in.
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Legal Sea Foods · 0
no exclusive doors — everywhere Legal Sea Foods is, Heinz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Legal Sea Foods · Heinz