Leonardi vs Giuliano · Bay Area shelf head-to-head
Leonardi and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupLeonardi sits further up the premium end
Leonardi
Giuliano
16
brand power
56
4
products
22
1
categories
9
1
subcategories
11
4
grocers
14
$3.57
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leonardi▭ Giuliano
Distribution · 30% of score17·58
L
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leonardi
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Leonardi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leonardi · Giuliano
