Liberty vs Smallbatch · Bay Area shelf head-to-head
Liberty and Smallbatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersSmallbatch fields the deeper lineupSmallbatch sits further up the premium end
Liberty
Smallbatch
31
brand power
22
10
products
13
2
categories
3
3
subcategories
5
9
grocers
2
$1.01
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liberty▭ Smallbatch
Distribution · 30% of score38·8
L
S
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food6 vs 4 SKUs
L
1% of shelf
only Liberty
no top category Smallbatch doesn’t also play in.
only Smallbatch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liberty · Smallbatch
