Lifeway vs Nancy's · Bay Area shelf head-to-head
Lifeway and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's is in more Bay Area grocersLifeway fields the deeper lineupLifeway sits further up the premium end
Lifeway
Nancy's
66
brand power
64
42
products
31
3
categories
7
15
grocers
20
27.2¢
price per fl oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lifeway▭ Nancy's
Distribution · 30% of score63·83
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lifeway
no top category Nancy's doesn’t also play in.
only Nancy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lifeway · Nancy's
