Lillie's Q vs Kinder's · Bay Area shelf head-to-head
Lillie's Q and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Lillie's Q
Kinder's
25
brand power
60
10
products
96
3
categories
6
3
subcategories
15
11
grocers
14
51.6¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Kinder's
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments8 vs 31 SKUs
<1% of shelf
only Lillie's Q
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lillie's Q · 4
only Kinder's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Kinder's
