Liquid Death vs Lacroix · Bay Area shelf head-to-head
Liquid Death and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupLiquid Death sits further up the premium end
Liquid Death
Lacroix
55
brand power
63
33
products
78
6
categories
1
14
grocers
18
14.6¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Lacroix
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Lacroix
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liquid Death · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Lacroix
