Liquid Death vs Melting Forest · Bay Area shelf head-to-head
Liquid Death and Melting Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerLiquid Death is in more Bay Area grocersLiquid Death fields the deeper lineupMelting Forest sits further up the premium end
Liquid Death
Melting Forest
55
brand power
36
33
products
21
6
categories
3
14
grocers
5
14.6¢
price per fl oz
35.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Melting Forest
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melting Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Melting Forest
