Liquid Death vs Nixie · Bay Area shelf head-to-head
Liquid Death and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie is in more Bay Area grocersNixie fields the deeper lineupLiquid Death sits further up the premium end
Liquid Death
Nixie
55
brand power
56
33
products
43
6
categories
3
14
grocers
19
14.6¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Death▭ Nixie
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Death
only Nixie
no top category Liquid Death doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Death · Nixie
