Litehouse vs Briannas · Bay Area shelf head-to-head
Litehouse and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Litehouse
Briannas
42
brand power
57
29
products
39
6
categories
3
14
subcategories
11
5
grocers
17
$6.40
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Litehouse▭ Briannas
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Litehouse
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Litehouse · 0
no exclusive doors — everywhere Litehouse is, Briannas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Litehouse · Briannas
