Little Debbie vs Madegood · Bay Area shelf head-to-head
Little Debbie and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Little Debbie
Madegood
28
brand power
58
8
products
24
4
categories
6
2
grocers
18
$3.94
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Debbie▭ Madegood
Distribution · 30% of score8·75
L
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Debbie
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Debbie · 0
no exclusive doors — everywhere Little Debbie is, Madegood is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Debbie · Madegood
