Little Sesame vs Obour · Bay Area shelf head-to-head
Little Sesame and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersLittle Sesame fields the deeper lineupObour sits further up the premium end
Little Sesame
Obour
41
brand power
33
15
products
12
2
categories
4
2
subcategories
5
14
grocers
4
79.3¢
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Sesame▭ Obour
Distribution · 30% of score58·17
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Sesame
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Sesame · Obour
